Sandra may be a known in some European countries and Japan, but unfortunately, she is still unknown here in Australia. Sure, her early songs like "Maria Magdalena", "Innocent Love" and "In The Heat Of The Night" may been club favourites, but major success on the pop charts has so far eluded her.
In January 1988, Virgin records decided that it was time they promoted their overseas star by releasing "Everlasting love" as a 7" and 12" single. Up until that point, the only place to buy Sandra music was from record shoips that imported hard-to-find and overseas-releases only.
"Everlasting Love" was played on the radio and TV, and it even received favourable reviews. But the song only managed to reach the mid-70s on the Australian pop chartts in March, 1988. About a year later, a compilation album called "Everlasting Love" was released for the Australian market. It was basically an altered version of the "Ten On One" album. This particular album had the same cover as "Ten On One;", except it had a white border instead of a black one. Its catalogue number is 1-91268 and the track listing is as follows- Side One: Everlasting Love(PWL mix/ Maria Magdalena/ Secret Land/ Heaven Can Wait/ Hi! Hi! Hi!; Side Two: We´ll Be Together/ In The Heat Of The Night/ Around My Heart/ Little Girl/ Loreen. Unfortunately, once again, there was no success for Sandra.
In April 1990, Virgin decided they would try again, this time by releasing a 12" EP of "Heaven Can Wait". It featured the following - Side A: Heaven Can Wit(US remix)/ Hiroshima; Side B: Hiroshima(extended version)/ Hiroshima(dub mix).
(Ed.: The european "Hiroshima" 12" with different track order and has the "Everlasting Love" record cover.) But with no promotion on TV or radio or even in the magazines, nobody knew about it, so nobody bought it.
1991 was to be an important year for Sandra, even if it meant success with Michael Cretu and his Enigma concept. It was around this time that I was working at Hit Songswords pop magazine in Sydney, and was more than happy to review and feature Sandra and Enigma in the magazine. "Sadness(part one)" was released in February 1991 and became a huge hit, reaching no.2 on the pop charts at the end of March. The "MCMXC a.D." album was released in March and also receiving much attention both on TV and radio, and even the pop magazines featured them, often mentioning Michael and Sandra. However, because there were no Enigma interviews - and Michael and Sandra didn´t appear in the videos - there wasn´ that much more that could be promoted. The follow up singles, "Mea Culpa (part II)" and "The Rivers Of Belief" didn´t match Enigma´s earlier success, but it didn´t matter as Enigma had already left its mark on 1991. (Even Sandra´s LP "Paintings In Yellow", which was released in Australia, had been overshadowed by the success of "Sadness" and "MCMXC a.D.".)
So why has Australia not given more success to Sandra ?
Well, it´s probably due to a number of things, including a lack of solid promotion and bad timing. Also, Australian radio and television shows used to be very biased in what they´d play and would often choose the safety of established American or British artists, rather than promote an unknown pop singer from Germany. But in the long run, commercial success doesn´t really matter. If we just enjoy the music, that is enough.
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